In this book, author Jonathan Low CSP PCC shares his “Seven Proven Practices to Convert Clients into Amazing Fans” drawn from his more than 25 years of experience in the hospitality industry. These seven practices, embodied in the word “S.E.R.V.I.C.E”, are applicable to all businesses involving human interaction and engagement -a proven strategy on how to win the trust, confidence, and loyalty of the general public and other businesses they deal with.