Azida Mohamed Burhan is an award-winning marketing leader with over 20 years of leadership in telecommunications, driving sales, marketing, channels, and customer experience strategies and implementations that have transformed Malaysia’s digital economy and empowered the public-private-people ecosystem. Her efforts include leading dynamic teams and resellers, delivering significant new revenue of 9 figures, elevating the nation’s digital landscape, and successfully positioning Telekom Malaysia (TM) as a thought leader in Digital Transformation, leveraging emerging technologies such as cloud, cybersecurity, AI, IoT, digital services, and 5G.

Azida believes that a complete leader masters digital transformation, disrupts operations with innovation, fosters a data-driven culture, and scales solutions with agility. Her 10 years of experience in 5-star international hotels provided her with an outside-in perspective, emphasizing that “business is customers.” She champions a customer-centric approach, challenging organizations to ask: Are customers happy enough?

For Azida, digital transformation is about talent, not technology – ensuring that people drive meaningful, sustainable change.